IntroductionArtificial Intelligence (AI) is revolutionizing marketing, but the next step forward is Agentic AI Marketing—a transformative tactic that leverages autonomous AI agents to strategize, execute, and improve advertising and marketing campaigns with small human intervention. Contrary to classic AI-assisted advertising, wherever AI support
IntroductionArtificial Intelligence (AI) has come a long way from rule-based systems to sophisticated machine learning models. One of the latest frontiers in AI development is Agentic AI, a paradigm that enables AI agents to operate autonomously, make decisions, and adapt to dynamic environments without human intervention. This article explores the
What is Customer Effort Score (CES)?Customer Effort Score (CES) is a key metric that helps businesses measure the ease of customer interactions with their products, services, or support teams. The primary goal of the CES metric is to evaluate how much effort a customer has to exert to get their issue resolved, make a purchase, or interact with a br